Recently many products have enjoyed
resurgence in popularity, not due however to positive clinical trials or
formula improvement, but to packaging.
For years the staple dosage form for nutraceutical and OTC products was
liquid, tablet, capsule, bulk powder, and sachet but now with the recent
introduction of the stick pack things are changing.
Thanks in part to the popularity of
bottled water and almost everyone carrying a water bottle of some type, the
stick pack was born. A stick pack is a
long slim package that holds a single serving of powder liquid or gel. Most sticks packs contain 1 to 5 grams of
powder that can be added directly to your water bottle, shaken and consumed as
a refreshing drink, no more tablets or capsules. The stick packs long slim design makes it
easy to open and empty the contents into a narrow necked bottle.
Many companies now offer their product
in a stick pack once available only as tablet or capsule and as a result are
realizing a sharp increase in sales, this has numerous companies exploring the
stick pack option for many other products, both existing and new formulas
The advantage to the stick pack over
traditional tablets and capsules is that it’s just simply more user friendly. Most consumers categorize tablets and
capsules as pills and pills are
perceived as being unnatural, even if it is a natural product. By mixing a powder into your water bottle it loses
the perception of pill popping,
instead it’s now a healthy drink. The
stick pack also has advantages over the traditional sachet. Sachets require 30% more packaging material
than a stick pack and the width of a sachet doesn’t allow the contents to be
emptied into a small opening of a water bottle.
Travelling, especially air travel (security issues) can be a challenge
with pills in open bottles and liquid is restricted to less than 100ml. The stick pack can be emptied into liquid
obtained after security, thus making it ideal for travelling.
The stick pack is the perfect packaging
solution for a single dose supplement that has proven to be a popular choice of
consumers. The stick pack is currently
being used to package multi-vitamins, electrolytes, calcium, antacids, greens
powders, effervescent drinks and more.
If you are looking to revitalize sales
of an existing product or launching a new one, think stick pack!